A story of sustainability
TAKE A CLOSER LOOK
Modern - Day - Slavery is widespread in coffee supply chains and most coffee retailers and consumers are unwittingly bankrolling it.
1. Value in coffee production is only ever generated once we reach the roasting stage, unfortunately virtually all producers in developing countries are removed from the supply chain immediately before this point.
2. Not only are huge amounts of roasting income diverted to consumer countries but the vast profits generated after that point remain out of reach for most coffee growers.
3. Many coffee suppliers donate back a small fraction of this money to appear sustainable and ethically motivated.
The very definition of Green Washing.
Is Modern - Day - Slavery present in your coffee supply chain?
Was it roasted in the developing country in which it was grown..
..or did you buy it from a supplier insisting that points 1-3 (above) are the only way to supply coffee?