NOT1BEAN of our coffee is ever roasted outside of the country in which it was grown.
What is green coffee slavery and who are NOT1BEAN?
Investigative journalism regularly exposes extensive slave labour running largely unchecked in the global billion-dollar coffee industry, despite years of efforts to clean up the sector.
In coffee supply chains virtually all of the value is generated after the roasting stage, the farming community having been removed from the process before this point, as a result, the vast majority of profits from this $100 billion dollar industry are realised in consumer countries, more often than not leaving the coffee farming community struggling to feed families and battling adverse poverty.
At NOT1BEAN we’re passionate about coffee communities, and thanks to the support and feedback from people like you we are edging ever nearer to seeing an end to green coffee slavery. Visit our Colombia and Malawi pages to see where we work, to read frequently asked questions go here.
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How you can help
With a few small steps, it’s easy to start your journey to become an ethical consumer.
By carefully choosing what we buy, and looking behind the brands, we can choose products that have a positive impact on people, the planet, and animals.
Many of the products we buy have been produced by companies that pay their workers poverty wages and then move their profits to offshore tax havens, or as in the coffee sector the vast majority of profits are realised in consumer countries whilst producers battle abject poverty.
By buying coffee roasted at the source we can ensure that farming communities see a greater share of the profits from the $100 billion dollar coffee industry.
A small step maybe, but it can often be the difference between poverty and prosperity for 25 million smallholder farming families in developing countries.
Food ethics should be at the top of the supermarket agenda, as buyers are increasingly being asked to do more to ensure that ethical practices are widespread and accessible to connect with consumers.
Those who shop ethically feel empowered knowing that the small changes they are making are a vote that can lead to environmental and social impacts that really make a difference.
Our supermarkets can make a huge difference in the lives of 25 million coffee farmers across the world. Stocking coffee that was roasted at source means a supply chain that is resilient and equitable whilst helping countries and other stakeholders to contribute to a speeded-up implementation of the 2030 Agenda.
Visit our B2B enquiries page here.
We believe that colleges and universities have a role to play in improving the level of marketing ethics practiced in the business world.
Colleges and universities often seek to transmit ethical values to students through orientation speeches, publications, convocations, and other public statements, often neglecting to ensure the products served on campus are aligned with these values.
Coffee roasted at source is currently missing from university campuses and students are unaware that limiting coffee choices in this manner increases green coffee slavery across the global coffee belt.
Our students often choose their universities based on ethical perceptions, the coffees stocked and sold to them on campus should be chosen in the same way.
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