To bring an end to the widespread diversion of vital coffee roasting income from those most in need.
This diversion of revenue away from poor farming communities and into the coffers of far richer coffee supply companies exacerbates modern-day slavery, and child labour and renders climate change mitigation in developing countries almost impossible.
No argument exists to justify leaving less money at source and 6 year olds should not be picking coffee.
WHAT WE STAND FOR
AN END TO COFFEE POVERTY
$1.90 per day wages, cafe latte $3.65 each.
Farmers with one-hectare farms and a productivity of five bags per hectare, selling coffee at the global market price, are living far below the World Bank international poverty line. At US $21 per month, they would need to more than double this to escape extreme poverty.
AN END TO COFFEE SLAVERY
"Slave labor running largely unchecked in Brazil’s billion-dollar coffee industry".
"The inspectors knew they had to act fast as supervisors running plantations were known to order workers to flee at the first sight of authorities, using WhatsApp to issue warnings."
Picked by Slaves: Coffee crisis brews in Brazil.
Fabio Teixeira, Thomson Reuters
AN END TO COFFEE CHILDREN
6 years old, 10 hour shifts.
During the coffee-harvesting season in Honduras, up to 40% of the workers are children.
Children as young as six years old often work eight to 10 hours a day and are exposed to the many health and safety hazards of coffee harvesting and processing.
CLIMATE CHANGE MITIGATION
Coffee roasting income is needed at source to address climate change devastation.
Coffee farmers have two major fights on their hands: downward price pressures and the effects of climate change.
The coffee-growing Colombian mountain region is warming at a rate of 0.3°C per decade, according to a study by coffee agronomist Peter Baker.
AN END TO MISINFORMATION
Fake news. Fake claims.
The largest coffee suppliers admit to slavery and child labour being a "problem" in their coffee supply lines.
Supermarkets, universities, and consumers are misinformed that this is the unavoidable consequence of farming coffee.
Labels are not enough.
Sustainable development meets the needs of today without compromising future generations.
Colombia alone (1 of more than 70 coffee-producing nations) has lost 40,000 hectares (99,000 acres) of coffee planting area over the last 18 months.