Our belief is that the current procurement model, employed globally throughout the coffee sector, is detrimental to carbon neutrality targets the industry must set and attain very quickly.

Climate friendly coffees aren't changing the climate in the direction we'd hoped they would.

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Scope 3 Emissions

Companies may track not only the emissions that arise from the use of their products, but also the avoided emissions in society that result from the use of their products and solutions compared to alternative marketplace products and solutions.