Regardless of coffee being up to 20% lighter after roasting, the global coffee industry ships then re-exports millions of tonnes of heavier unroasted coffee every year, the exact same product criss-crossing the exact same oceans.
These coffees inevitably reappear on supermarket shelves, in our universities, and within climate conscious companies, labelled as climate friendly.
Roast First - Ship Once
The Only Way to Climate Friendly Coffee
The coffee sector could have a huge positive effect on global warming, unfortunately coffee not roasted before shipping and subsequently shipped more than once can never be considered climate friiendly.
Global warming is the emergency of our times, not one bean of our coffee is roasted outside of the developing country in which it was grown, meaning that our coffees are up to 20% lighter as they are transported across the planet - and of course because they are the finished product they are shipped once and once only.
We Don't Have Time
We connect you with everyone who wants to solve the climate crisis. Get climate news in one place, give reviews to influence society and reach leaders to discuss solutions. Together we are the solution.
Financing the Race to Zero
Finance is about to undergo a major transformation in the next decade as capital needs to be reallocated to stabilize Earth’s climate. How close are we to a tipping point in the finance sector? How fast will the transformation unfold? What will happen next?
Why we joined We Don't Have Time
For us the decision was easy, watch these short clips to understand why.
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Coffee slavery and child labour today
Most small-holder coffee farmers earn less than they did 25 years ago, with children as young as six often working up to 12 hours a day in coffee fields.
The extra income from roasting at source goes a long way to alleviating these sad statistics.
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