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Endless extra trucks to fight climate change?

Climate friendly claims are everywhere within the coffee sector, meanwhile suppliers seem not to understand (or acknowledge) that roasting in say, Sweden or Italy, then using endless trucks, travelling across countries and even continents, in the midst of a climate crisis, isn’t how we fight global warming.

Roast before shipping when coffee is up to 20% lighter in weight - in a supply chain this size that means millions of tonnes taken off the oceans - deliver directly to retailers, and we have a chance at fighting climate change at least within the global coffee belt.

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