WHY N1B?

Coffees roasted where they're grown, and shipped once - directly.

We don't need extra cargo ships.

Coffee is up to 20% lighter in weight after roasting, meaning fewer cargo ships if we roast before shipping.

We shouldn't be diverting billions of dollars from developing countries.

Roasted coffee generates huge revenues that could be used to fight climate change.

Climate change isn't a problem for the future.

Roast coffee at source today, and remove millions of trucks from road networks ...today.